Skiing body FIS signs Azerbaijan to five-year sponsor deal for world championships
Published on: Monday 05 May 2025
Skiing’s governing body signed the oil- and gas-rich state of Azerbaijan on Tuesday as its first global sponsor of world championships which face challenges from changing climate. The International Ski and Snowboard Federation said the five-year deal with Azerbaijan’s tourism agency through the 2030 season also includes the World Cup in some disciplines, including aerials, ski cross and snowboard cross. “Above and beyond marketing rights, the core element of the strategic partnership is to promote and develop Azerbaijan’s status as a world-class winter sports destination,” FIS said in a statement.
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